Are you ready to
Build Different?
Welcome to your only
PIT STOP
for world-class marketing.
Proudly partnered with
What makes us Built Different?
Passion. Experience. Drive.
Motoring runs in our blood and fuels our lives, meaning we take understanding your customer to the next level! Combine this deep customer knowledge with the most effective modern marketing strategies and this is how Built Different knows how to hit the apex every single time.
Campaign Management
Targeted Pipeline Strategy
Business Meta
Pixel & Google Analytics
Programmatic Advertising & DSPs
SEO, SEM, Google Ads & Bing Ads
Wordpress & Squarespace
Where motoring passion and marketing expertise collide.
Learn about our services.
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Don’t get left behind - digital is no longer the way of the future, it’s NOW! Built Different are experts in modern digital marketing and can provide tailored services or packages based on your business needs, including:
Content Creation (UGC, organic, paid)
Social media management & engagement
Content optimisation & scheduling
Digital channel management
Data and Analytics
Full channel management
OOH digital expansion (tv, radio, billboards)
And more!
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Does your website copy need a refresh? We’ve got you.
Chasing attention-grabbing copy for smart socials? It’s our bread and butter!
Blog writing, media releases and article drafting? You bet.
How about formal or legal copy for professional application? We can help.
Built Different has over 7+ years of professional copywriting experience in range of industries for a range of applications.
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It’s never been more crucial to ensure you have a strong brand alliance to your business model.
Built Different can provide creativity , guidance and support for businesses at all stages of life, from start-up to established, making sure your model resonates your objectives to the right customer. This covers all the nitty-gritty, including:
Start-up business support
Brand outline development
Logo design
Market research
Launch deliverables
Marketing Campaigns
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Your website should be your best friend in business, so it’s important to put your best foot forward from the very first click! Built Different can help build, renew or elevate your website, including:
Custom website creation and design
Website facelifts
Copywriting and layout templates
SEO health checks & optimisation
e-Commerce integrations
Plug-in integrations
Who we’ve worked with.
Working hand-in-hand as Built Different or Abbey Kay Racing, here’s just a few of the companies we’ve worked with…
Behind the brand
Abbey Kay Racing
The key difference with Built Different is that when we say we’re passionate about motoring, we mean it. In fact, we live it! Who is going to understand your target audience better than your target audience?
Built Different founder & marketing freelance specialist Abbey Kay McDonald is also the competitive racing driver of Abbey Kay Racing.
