Our Expertise
Build. Inspire. Innovate.
Market With
Connecting
Business Built
Difference
Differently
Different
Our Mission
Built Different exists to redraw the lines of modern marketing. We don’t color inside boxes. We melt them down and recast them into something sharper, braver, and built for impact. Our mission is to elevate brands through out-of-the-square thinking and above-the-mark execution that doesn’t just compete in the market, it changes it.
We believe success is built through originality, precision, and fearless creativity paired with uncompromising quality. Every idea we craft, every strategy we deploy, and every campaign we launch is designed to move brands from visibility to velocity.
We don’t build campaigns, we build momentum.
We don’t chase attraction, we nurture connection.
We don’t just grow businesses, we grow a brighter future.
“Built Different isn’t here to follow the industry. We’re here to challenge it.”
— Abbey Kay McDonald, Built Different Founder
What We’ve Achieved
Average 500% marketing reach increase across social media and digital channels.
Contributed to over $40,000 raised to support local and national charities.
Two consecutive years of 95% event sold average, including eight completely sold-out events.
Facilitate hundreds of professional client connections across entertainment, sport, luxury & tourism sectors.
Innovated and/or launched three digital rebrands including full creative suite.
Donated a percentage of profits towards charitable causes supporting domestic violence victims.
Make a Difference.
Make a Difference.
Each month, 2% of Built Different profit is donated to charities and organisations that make the world a better tomorrow.
Making your money make a difference.